There are so many ways you can go about promoting your business online and offline: guest blogging, social media, networking, speaking, introduction letters, seminars and workshops and the list goes on; but the one thing you need to remember is that each of these activities are just a means to an end, and not a end in itself.
The main benefit is the conversion rate which is a lot higher than a average website. The average site according to top internet marketers will give you about 1% while a decent presentation on a webinar will convert at 10% minimum.
Wouldn’t it be great if whatever subject you write, people can actually find you on google or any other search engine site? If you’re writing articles every week you will definite get traffic to your site.
Be on time. Yes, your boss knows that you’re working on your practice plans during department meetings…but it’s another thing altogether if you’ve got a one-on-one meeting with them and you’re late. We’re all busy, we’ve all got important things on our plates…but being late implies that your stuff is more important than their stuff. Not cool, dude.
Love it or loathe it – this method of marketing has been for many the crem de la crem. We talk below about Internet marketing which has been a huge addition for those that relied solely on semniar marketing in the past. This newest form of gathering client assets will likely overtake the seminar market in the years to come, but in the flesh ThinkTankLab.com is still the flavour du jour in financial adviser marketing. Please realize for those attempting to be a fee only advisor it’s not just the quantity of assets and/or clients – but the quality.
Then look at ways you can help prospects turn their “no” into a “yes.” Above all, be persistent. Keep inviting prospects to attend your training. When someone’s “not right now” becomes “OK, I want to proceed,” you want to be there ready to take the registration.
Believe it or not, your choice of hotel or the food that is served does not play a major role in the repeat-business decision. They will come back if they expect to receive something of value.